- Martín Pereyra Rozas
ABOUT
Martín Pereyra Rozas
Career Highlights:
LUXURY RETAIL, FMCG, JEWELRY, WINES AND SPIRITS – GLOBAL EXECUTIVE.
Born
in Jujuy, Argentina.
1996:
Started his career at LVMH, initially working in Argentina and Venezuela, quickly rising to leadership roles in luxury retail.
2006:
Recruited by Nestlé to lead Nespresso’s operations in Brazil, positioning Brazil as one of the top global markets for Nespresso.
2014:
Joined LVMH as Sr. Vice President of Global Retail Sales for Starboard Cruise Services, overseeing luxury retail for over 54 cruise ships.
1998:
Graduated with a degree in Business Administration focusing on Hospitality Management from CENCAP in Argentina.
2011:
Earned his Executive MBA from IBMEC Business School, São Paulo, Brazil.
2017:
Took on the role of General Manager of Pandora Latin America, establishing operations across 17 countries and growing the team to over 1,200 employees.
1996:
Started his career at LVMH, initially working in Argentina and Venezuela, quickly rising to leadership roles in luxury retail.
1998:
Graduated with a degree in Business Administration focusing on Hospitality Management from CENCAP in Argentina.
2006:
Recruited by Nestlé to lead Nespresso’s operations in Brazil, positioning Brazil as one of the top global markets for Nespresso.
2011:
Earned his Executive MBA from IBMEC Business School, São Paulo, Brazil.
2014:
Joined LVMH as Sr. Vice President of Global Retail Sales for Starboard Cruise Services, overseeing luxury retail for over 54 cruise ships.
2017:
Took on the role of General Manager of Pandora Latin America, establishing operations across 17 countries and growing the team to over 1,200 employees.
Martín Pereyra Rozas is a global executive leader with over 25 years of experience driving business growth and brand development for high-end organizations across diverse industries. Throughout his career, Martín has excelled in generating commercial success and implementing consumer-driven strategies across competitive global markets. His expertise spans multiple continents, with a significant impact on Latin America, the USA, Europe, and Asia.
Martín's leadership has been instrumental in the success of luxury retail giants such as Pandora, Nespresso, and LVMH, where he managed operations, pioneered innovative business models, and developed omnichannel strategies. His deep understanding of luxury goods and consumer behavior, combined with a multilingual background and experience across seven countries, has allowed Martín to influence the global expansion of major brands.
LVMH – Moet Hennessy Wines & Spirits
(1996 – 2006)
1996:
Started as a Salesman for LVMH in Argentina, quickly moving up to Coordinator of Trade Marketing for Argentina and Uruguay.
2003:
Promoted to Marketing Manager for Moet Hennessy do Brasil, doubling sales in three years by developing new business strategies and key alliances with the Brazilian market.
During his decade-long tenure at LVMH, Martín Pereyra Rozas honed his leadership skills in the luxury goods sector, managing iconic brands and driving their expansion in the Latin American market. His strategic initiatives in brand positioning, marketing, and distribution helped shape the success of LVMH’s wine and spirits division in key markets.
2000:
Became Brand Manager for LVMH-DIAGEO Venezuela, increasing market share for Dom Perignon, Moet & Chandon, and Hennessy in challenging political and economic conditions.
LVMH – Moet Hennessy Wines & Spirits
(1996 – 2006)
1996:
Started as a Salesman for LVMH in Argentina, quickly moving up to Coordinator of Trade Marketing for Argentina and Uruguay.
2000:
Became Brand Manager for LVMH-DIAGEO Venezuela, increasing market share for Dom Perignon, Moet & Chandon, and Hennessy in challenging political and economic conditions.
2003:
Promoted to Marketing Manager for Moet Hennessy do Brasil, doubling sales in three years by developing new business strategies and key alliances with the Brazilian market.
Durante su década en LVMH, Martín Pereyra Rozas perfeccionó sus dotes de liderazgo en el sector luxury retail, gestionando marcas icónicas e impulsando su expansión en el mercado latinoamericano. Sus iniciativas estratégicas en posicionamiento de marca, marketing y distribución ayudaron a dar forma al éxito de la división de vinos y licores de LVMH en mercados clave.
Nespresso
(2006 – 2014)
2010:
Promoted to Regional Commercial & Operations Manager at Nespresso HQ in Switzerland, overseeing strategy and operations in Southern Europe, North America, and Latin America.
Martín's role at Nespresso was transformative. Under his leadership, the Brazilian market grew to become one of the top five global markets for Nespresso. His innovative business strategies, focus on consumer experience, and omnichannel development led to sustained growth in all his markets.
2006
Joined Nespresso as Country Manager for Brazil, launching operations from scratch and turning the market into a USD 100M revenue generator within three years.
2012:
Took over as General Manager of Nespresso Italy, where he led the company’s growth amidst economic challenges, expanding Nespresso’s presence from five to 27 specialty stores.
Nespresso
(2006 – 2014)
2006
Joined Nespresso as Country Manager for Brazil, launching operations from scratch and turning the market into a USD 100M revenue generator within three years.
2010:
Promoted to Regional Commercial & Operations Manager at Nespresso HQ in Switzerland, overseeing strategy and operations in Southern Europe, North America, and Latin America.
Martín's role at Nespresso was transformative. Under his leadership, the Brazilian market grew to become one of the top five global markets for Nespresso. His innovative business strategies, focus on consumer experience, and omnichannel development led to sustained growth in all his markets.
2012:
Took over as General Manager of Nespresso Italy, where he led the company’s growth amidst economic challenges, expanding Nespresso’s presence from five to 27 specialty stores.
LVMH – Starboard Cruise Services USA (2014 – 2016)
2014:
Joined Starboard Cruise Services as Sr. Vice President, overseeing luxury retail operations on Carnival, Holland America, and Costa Cruises.
2016:
Expanded the jewelry retail business onboard and on Caribbean islands, contributing significantly to revenue growth.
Pandora Jewelry (2017 – Present)
2018:
Successfully developed Pandora’s retail strategy, reaching profitability by the second year of operations.
2023
He assumed responsibility for ASIA-PACIFIC, becoming the SVP of LAPAC (Latin America and Asia-Pacific).
As Senior Vice President of Global Retail Sales for LVMH’s Starboard Cruise Services, Martín Pereyra Rozas was responsible for managing retail operations across 54 cruise ships. He implemented strategies to align product offerings with guest demographics, optimizing profitability and creating a better experience for cruise passengers.
2015:
Developed new product-positioning strategies that improved both short- and long-term profitability. Cleared obsolete inventory to introduce new products that met evolving consumer preferences.
At Pandora, Martín Pereyra Rozas took on the ambitious task of establishing the company’s operations in Latin America from scratch. His consumer-focused strategies, combined with effective franchise management and retail expansion, led to Pandora’s rapid growth across the region.
2017:
Appointed General Manager of Pandora Latin America, overseeing operations across 17 countries.
2020:
Led the expansion of Pandora’s franchise and retail operations, growing the company’s employee base to over 1,200 across Latin America.
LVMH – Starboard Cruise Services USA (2014 – 2016)
2014:
Joined Starboard Cruise Services as Sr. Vice President, overseeing luxury retail operations on Carnival, Holland America, and Costa Cruises.
2015:
Developed new product-positioning strategies that improved both short- and long-term profitability. Cleared obsolete inventory to introduce new products that met evolving consumer preferences.
2016:
Expanded the jewelry retail business onboard and on Caribbean islands, contributing significantly to revenue growth.
Pandora Jewelry (2017 – Present)
2017:
Appointed General Manager of Pandora Latin America, overseeing operations across 17 countries.
2018:
Successfully developed Pandora’s retail strategy, reaching profitability by the second year of operations.
2020:
Led the expansion of Pandora’s franchise and retail operations, growing the company’s employee base to over 1,200 across Latin America.
2023
He assumed responsibility for ASIA-PACIFIC, becoming the SVP of LAPAC (Latin America and Asia-Pacific).
As Senior Vice President of Global Retail Sales for LVMH’s Starboard Cruise Services, Martín Pereyra Rozas was responsible for managing retail operations across 54 cruise ships. He implemented strategies to align product offerings with guest demographics, optimizing profitability and creating a better experience for cruise passengers.
At Pandora, Martín Pereyra Rozas took on the ambitious task of establishing the company’s operations in Latin America from scratch. His consumer-focused strategies, combined with effective franchise management and retail expansion, led to Pandora’s rapid growth across the region.
Other Interests
2011: Luxury MBA Professor at FAAP, Brazil
Martín shares his extensive knowledge and experience in the luxury goods sector by teaching MBA students, focusing on value creation through innovative business models.
Ongoing: Recognized Speaker
Martín is a sought-after speaker at major international forums and conferences on topics such as luxury travel retail, jewelry, and business strategy, offering insights into value creation and consumer behavior in global markets.
Martín Pereyra Rozas has not only excelled in his executive roles but also cultivated a diverse range of personal and professional interests, including education, mentorship, and entrepreneurial ventures.
2014: Founded COYA Miami LLC
As an entrepreneur, Martín founded COYA Miami, a consulting business providing strategic branding and retail services to luxury brands and corporations in the Americas.
Other Interests
2011: Luxury MBA Professor at FAAP, Brazil
Martín shares his extensive knowledge and experience in the luxury goods sector by teaching MBA students, focusing on value creation through innovative business models.
Ongoing: Recognized Speaker
Martín is a sought-after speaker at major international forums and conferences on topics such as luxury travel retail, jewelry, and business strategy, offering insights into value creation and consumer behavior in global markets.
Martín Pereyra Rozas has not only excelled in his executive roles but also cultivated a diverse range of personal and professional interests, including education, mentorship, and entrepreneurial ventures.
2014: Founded COYA Miami LLC
As an entrepreneur, Martín founded COYA Miami, a consulting business providing strategic branding and retail services to luxury brands and corporations in the Americas.
A Message from Martín
"The most powerful brand is the one that understands how to conect with consumers, through relevance and storytelling.
The most powerful organizations are the ones that can provide a PURPOSE for its people, a CLEAR GOAL to achieve, and a SENSE OF BELONGING by working in interdependence
Whatever you do, make sure you ADD VALUE, no matter the activity, this is the key of progress"